our story

West River Whiskey Co. is like the annoying (yet adorable) little brother to sister-store Madame Peacock's Beer & Bling. Originally from Mitchell, Tom and Julie Koth opened Madame Peacock's in 2012 after falling in love with Deadwood and the Black Hills. Almost a decade later, they partnered with Julie's daughter, Alex, and her husband, Joel, from Nashville, Tennessee to bring Main Street in Deadwood a so-far untapped (ha) concept. 

This group brings decades of retail and entrepreneurial experience to the table, ranging anywhere from music business to motorcycle industry to apparel to tech to podcasting, and so many in-betweens. They aim for West River Whiskey Co. to quickly evolve into more than just a gift shop; instead, they're hopeful to create a welcoming atmosphere with stellar customer service, an emanant sense of comradery, and a top-notch staff. 

They may not have old-time swinging wood doors or quickdraws in the parking lot, but they invite you to immerse yourself in the culture of the Wild West by stopping in and shopping their selection of whiskey-themed gifts: BBQ sauces, glassware, apparel, food items, and more. 

 See y'all there.